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Overview

Prime Video is a curated service, and we're constantly refreshing our content offering and selection for customers. Content licensed with a "Free with Prime" offer type isn't licensed indefinitely and may be removed at any time at the sole discretion of Prime Video.

We generally license professionally produced, feature-length movies and TV shows that have been theatrically released, broadcast on a major TV network, or selected by a major film festival. Even if a title has one or more of these attributes, Prime Video may still choose not to license it. Conversely, Prime Video may choose to license a limited number of titles that haven't been in theaters, broadcast, or selected by a major festival.

Please note submission of your content doesn't guarantee that your title will be selected for licensing or published by a given date.

All titles undergo manual and automated reviews before a licensing decision is made (this review can take up to three weeks). If you're targeting a particular release date for your title or a particular date to know whether your title will be licensed, we recommend submitting at least 30 days in advance. Check your content submission status anytime in the Your Videos section.

After a title is selected for licensing, we continuously review performance metrics and viewing behavior (like completion rate, unique customer streams, and total hours) to determine which content is resonating with our customers. Content that fails to meet our engagement standards may be subject to removal or other restrictions based on territory and offer type (Included with Prime, Rent/Buy, etc.).

Note: You aren't authorized to market availability of your title on Prime Video until your content has been selected for publication. Violation of this policy may result in ineligibility for licensing. All licensing decisions are final.

At this time, we're no longer accepting unsolicited licensing submissions via Prime Video Direct for non-fiction and short form content.

Partner Onboarding Guide

Start with our Partner Onboarding Guide for a step-by-step walkthrough of the Prime Video Direct publishing process.


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