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Overview

Prime Video Direct helps rights holders, from independent filmmakers to major studios, reach Amazon global audiences across hundreds of devices. With Prime Video Direct, you have the opportunity to make your content available to rent or buy through Prime Video in select marketplaces, including the US, UK, Germany, Austria, and Japan.

Prime Video is constantly refreshing our content offering and selection for customers. We generally license professionally produced, feature-length movies and TV shows that have been theatrically released, broadcast on a major TV network, or selected by a major film festival. Even if a title has one or more of these attributes, Prime Video may still choose not to license it. Conversely, Prime Video may choose to license a limited number of titles that haven't been in theaters, broadcast, or selected by a major festival. Content isn't licensed indefinitely and may be removed at any time at the sole discretion of Prime Video.

All titles undergo manual and automated reviews before a licensing decision is made (this review can take up to three weeks). Please note submission of your content doesn't guarantee that your title will be selected for licensing or published by a given date.

As of November 1, 2021, Prime Video Direct doesn't accept unsolicited licensing submissions for content with the "Included with Prime" (SVOD) offer type. Prime Video Direct will continue to help rights holders offer fictional titles for rent/buy (TVOD) through Prime Video.

Partner Onboarding Guide

Start with our Partner Onboarding Guide for a step-by-step walkthrough of the Prime Video Direct publishing process.


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