A standalone title consists of a single video that isn’t part of a larger episodic collection. For example, feature films and short films are standalone titles.
Note: Available locations are based on the metadata language selected when creating a title. To add a new location, create a title entry and select the corresponding metadata language. For supported languages by location, see Location Requirements.
The Title, Category, and Title Metadata Language you previously entered are added to the Catalog Listing tab.
Note: Some language alphabets (i.e. Japanese) contain letters and symbols that count as more than one character. The counter below the text box provides an accurate character count.
High quality images are used to showcase your title in search results and detail pages.
Images shouldn’t be stretched, condensed, padded, or otherwise distorted to meet the required image aspect ratios or resolution.
A minimum of one crew member must be added, but we recommend that you also enter at least key actors for improved search discoverability on Prime Video. If you're submitting a movie or TV show, then you must provide a director.
After you've entered a cast or crew member, reorder the list by using the up and down arrow buttons, or delete an entry by clicking X. For cast members, the top two to four entries appear as "Starring" actors on Prime Video.
Video assets include your mezzanine (video) file, captions file, and an optional trailer. Files can be added from your computer or Amazon S3 account. When adding files from your computer, don’t close your web browser window until the file transfer is complete.
If your upload is interrupted (including browser crashes, exiting a tab, or loss of Internet connectivity), select the same file, click Save, and the upload will resume where it left off.
To add video assets, do the following:
On the Video Assets tab, under Mezzanine file, click Browse to select a file to add. This is your main video file. You can add files from your computer or a linked Amazon S3 account.
For more information, see Mezzanine requirements.
Under Captions, click Browse to select your captions data file. You can add files from your computer or a linked Amazon S3 account.
Captions are required for all titles submitted in the U.S. and Amazon Prime titles worldwide, except Japan where Japanese captions are currently unavailable (Japanese titles require burnt-in Japanese subtitles). For titles with no dialogue or extended scenes with no spoken content, add descriptive captions that describe the background or foreground audio elements or use [no audio] before silent scenes.
To synchronize the captions file with the video timecode, select the Frame rate and time code method in the lists.
For more information about captions, see Caption (timed text) Information.
Under Trailer, click Browse to select a trailer mezzanine file. You can add files from your computer or a linked Amazon S3 account. While the trailer is optional, we highly recommend you add it to your content.
Trailers must be free and clear of any auditory or visual "call to action," including the following:
On the Availability tab, select in which territories and how you want make this title available to Amazon customers.
Eligible locations are based on the metadata language selected when adding a title. Only one metadata language can be selected per title and it can't be changed after selected. To add a new location, add new titles with the metadata language that corresponds to the location you want to submit to (i.e. German metadata language for Germany or Japanese metadata language for Japan).
Note: Submitting titles to locations outside of the United States, UK, Germany, or Japan is by invitation only. Sign in to your Prime Video Direct account and complete the territory request form to request consideration for access to additional locations.
For each offer type you select (Prime, Rent, or Buy), Prime Video reserves the right to decide which ones to approve for licensing.
If you select Rent or Buy, you're asked to choose between Preset pricing and Custom pricing (advanced). Preset pricing includes Value, best for older and back catalog videos, and Base, best for balancing cost with wide audience appeal. Note: Amazon reserves the right to change prices.
Note: For information about royalties, see Royalty Information.
You can choose individual availability windows for each territory where you are making your title available. Click the three dots to specify availability windows.
Note: Titles must be available for at least 30 days if you’re scheduling an end date.
When you are ready to submit your title for licensing consideration, click Submit for review.
Note: You must save your changes first. The Submit for review button is available after you've saved and when all required files and options are selected (the tabs will change from blue to green). Also, you must have Payments and Banking information on-file, including approved Tax Information.
All content submitted through Prime Video Direct is made available at the sole discretion of Amazon. Before a licensing decision can be made, we assess your submission through a series of automated and manual reviews which can take up to three weeks. We look for content that delights and engages our customers, improves our curated catalog, and elevates our service (this assessment varies over time and by country/region and offer type). Check your content submission status anytime in your Dashboard.
Please ensure your title is eligible for publication consideration prior to submission by reviewing our Content Policy Guidelines and Asset Requirements. For more information, see Licensing consideration and title review.
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