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Publish a standalone title

A standalone title consists of a single video that isn’t part of a larger episodic collection. For example, a feature film, short film, or documentary are all standalone titles.

Create a standalone title

Click Your Videos.
Click the Standalone tab.
Click Add Title.
In the Title box, enter a name.
In the Category list, select a category that matches the content you’re publishing.
Category listing
- Movies Professionally produced content containing a storyline with a runtime of 40 minutes or more.
- Short films Professionally produced content containing a storyline with a runtime of 40 minutes or less for standalone content or 10 minutes or less for episodes.
- Clips Content which is short in duration (runtime of approximately 10 minutes or less), an excerpt from a longer recording, or a compilation of clips.
- Concerts and performances Content of a performer or group of performers presenting one or more works of art, including live performances.
- Educational Content which is instructional or educational in nature.
- Interviews Content containing one-on-one or one-to-many conversations in a question and answer forum.
- Music videos Content integrating music and imagery, including film rendition of a recorded song.
- Reporting and journalism Professionally produced content containing informative discussion or opinion related to events, ideas, or individuals.
- Sporting events Content of a broadcast of sanctioned athletic or sporting events.
Note: Selecting Clips automatically prepends that category type to your title name. If your content doesn't fall into one of the above defined categories, the content is ineligible for submission via Prime Video Direct.
Select a Title Metadata Language.
Click Continue.

Enter catalog information

The Title, Category, and Title Metadata Language you previously entered are added to the Catalog Listing tab.

On the Catalog Listing tab, in the Synopsis box, enter up to a 400-character description.
Note: Some language alphabets contain letters and symbols that count as more than one character. The counter below the text box provides an accurate character count.
In the Genre box, enter at least one and up to three genres.
What are genres?
Genres help viewers know the stylistic format they can expect. We also use them in search, personalization, and categorization of content. Genres are specific to culture. When publishing in multiple locations, we recommend choosing genres appropriate for each translation. Choose one to three suggested genres. Prime Video may add or remove genres to improve customer discoverability. For a complete list, see Genre Definitions.
Each title can have multiple official ratings. If your title doesn't have an official rating, you may suggest a rating based on the video content.

In the Rating system list, select a rating system.
What is Rating system?

Regulators or organizations in each marketplace create ratings criteria for movies and TV shows. For example, the Motion Picture of Association of America (MPAA) assigns movie ratings of G, PG, PG-13, R, and NC-17 in the United States. Similar organizations exist worldwide including the BBFC (UK), FSK (Germany), and Eirin (Japan). Ratings represent the audience suitability for issues like sex, violence, substance abuse, profanity, or other types of mature content.
In the Rating list, select the assigned rating. If you selected Suggested Rating – Title not official rated in the previous step, in the Rating: Please select list, select a suggested audience based on the video content.

Optionally, in the Original language list, select the release language.
Optionally, in the Original release year, enter the release year.
Under Graphic Assets, click Browse to add key art (16:9 and 4:3) and (optionally) a background image. Please provide all graphic assets in the .jpg or .png file formats. You can add files from your computer or a linked Amazon S3 account.
What are the requirements for key and background art?
Key art is the image used to represent your title in search results and title detail pages. On many devices where Prime Video is available, we display cover art for standalone content (movies, featurettes, etc.) in a 3:4 aspect ratio; we display cover art for serialized content (TV shows, web series, etc.) in a 4:3 aspect ratio. To ensure future flexibility we also require title artwork in 16:9 aspect ratio for both standalone and serialized content. Please submit .jpg or .png file format images at the following dimensions:

Standalone content   1200x1600 (3:4)

Episodic content   1600x1200 (4:3)

Standalone and episodic content   1920 x 1080 (16:9)

Background images   1920x1080. These appear on device detail screens. This image conveys the mood of your content.

High quality images are used to showcase your title in search results and detail pages. Images shouldn’t be stretched, condensed, padded, or otherwise distorted to meet the required image aspect ratios or resolution.

For additional details and examples of key art, see the Graphic Assets Guide.
Click Save.

Enter cast & crew information

A minimum of one crew member must be added, but we recommend that you also enter at least key actors for improved search discoverability on Prime Video. If you're publishing a movie or TV show, then you must provide a Director.

On the Cast & Crew tab, under Studio/Creator, enter the name as it will appear on Prime Video.
Enter at least one crew member.

Under Crew, in the Name box, type the crew member’s name.
In the Role list, select the crew member’s role in the production.
Click Add crew member.
Repeat these steps for each crew member you want to add.

Cast members are optional, but for videos with characters or voices, we highly recommend entering at least the main characters. The top entries will appear as "Starring" actors on Prime Video.
1. Under Cast, in the Actor box, type the actor’s stage name.
2. In the Character box, enter the character portrayed in the video.
3. Click Add cast member.
4. Repeat these steps for each crew member you want to add.
Click Save.

Re-order or delete cast and crew entries

After you've entered a cast or crew member, reorder the list by using the up and down arrow buttons, or delete an entry by clicking X. For cast members, the top four entries will appear as "Starring" actors on Prime Video.

Add video assets

Files can be added from your computer or Amazon S3 account.

On the Video Assets tab, under Mezzanine file, click Browse to select a file to add. This is your main video file. You can add files from your computer or a linked Amazon S3 account.
For more information, see Mezzanine Requirements.

What is a mezzanine file?
A mezzanine file is a compressed master video file used to produce additional compressed video streams and downloads. We automatically prepare your file for use across all platforms and streaming qualities. By following our Mezzanine Requirements, we provide the best possible quality for your videos.
Select the language of the audio in the video.
Under Captions, click Browse to select your captions data file. You can add files from your computer or a linked Amazon S3 account. Captions are required for all titles published in the U.S. and Amazon Prime titles worldwide, except Japan where Japanese captions are currently unavailable. For titles with no dialogue or extended scenes with no spoken content, add descriptive captions that describe the background or foreground audio elements or use [no audio] before silent scenes.
To synchronize the captions file with the video timecode, select the Frame rate and time code method in the lists. For more information about captions, see Caption (timed text) Information.
Select the language of the captions file
Optionally, under Trailer, click Browse to select a trailer mezzanine file. You can add files from your computer or a linked Amazon S3 account. While the trailer is optional, we highly recommend you add it to your content.
What are the trailer guidelines?
Trailers must be free and clear of any auditory or visual "call to action," including the following:
- Theatrical release timeframe "Theatrical Release Date"/"Coming Soon"/"This Summer."
- Distribution format or services "Now on DVD & Blu-Ray"/"Available on iTunes."
- Rating Card "This trailer has been approved for all audiences."
- Website/Social Media call outs www.mymovie.com, @mymovie, facebook.com/mymovie
Click Save.

When adding files from your computer, don’t close your web browser window until the file transfer is complete.

Note: If your upload is interrupted (including browser crashes, exiting a tab, or loss of Internet connectivity), select the same file, click Save, and the upload will resume where it left off.

Specify availability

In Your Videos, on the Standalone tab, click the title.
On the Availability tab, select in which territories and how you want make this title available to Amazon customers.

Prime

Amazon Prime is a paid membership. Prime Video is included with a Prime membership. As a member, viewers will be able to watch your content at any time across all devices.

Rent

Rentals give customers 30 days from their purchase to start watching, and a 48-hour window to watch after the video begins playing. After the rental period ends, the title automatically leaves the customer’s video library.

Buy

Purchased titles can be watched as many times as the customer wants on Prime Video supported devices. Note: Unpublishing or deleting videos doesn’t remove viewing rights from customers who have purchased videos.

Paid Channels

Titles can be offered through a channel. You can create one U.S.-based channel per account. A channel must contain a minimum of 200 standalone titles or 50 seasons and remain available for a minimum of 18 months. Titles included in a channel aren’t eligible to be included with Prime in the United States.

If you select Rent or Buy, you're asked to choose between Preset pricing and Custom pricing (advanced). Preset pricing includes Value, best for older and back catalog videos, and Base, best for balancing cost with wide audience appeal. Note: Amazon reserves the right to change prices.
Note: For information about royalties, see Royalty Information.
You can choose individual availability windows for each territory where you are making your title available. Click the three dots to specify availability windows.

As soon as possible (ASAP)

The video will appear on Prime Video immediately after the publishing process is complete. If there are no errors in your submission, after you click Publish your title will go live within 2-4 business days.

Advanced options

This option enables the most customization for start and end dates for each monetization model and marketplace. Amazon will attempt to honor requested future start dates you pick if encoding and review processes are complete.
Click Save.
Click Publish.

Publish title

When you are ready to submit your title for publishing, click Publish.

Note: The Publish button is available when all required files and options are selected. Also, you must have Payments and Banking information on-file, including approved Tax Information.

Helping rights holders, from independent filmmakers to major studios, reach Amazon global audiences across hundreds of devices with the same distribution options and delivery quality available to major motion picture and television studios.

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