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Art requirements

  • For additional details and examples of key art, see the Graphic Assets Guide.
  • Don't use borders or padding and don't stretch or narrow images.
  • Key Art must display the title name verbatim to what is listed in the Title Name on the Catalog Listing tab.

Key art policy

Adhere to the following key art restrictions. Artwork will be rejected if this policy isn't met.

  • Weapons
    We avoid using violence in Amazon promotions. The appearance of guns and other weapons isn't acceptable. If an alternate image isn’t available, use discretion. Additionally, avoid key art in which a weapon is pointing at the viewer or other figures within the image.
  • Violence
    If availability of non-gruesome imagery is limited, choose assets with as little gore as possible.
  • Sex & Drugs
    Avoid images that depict drug usage, alcohol, nudity, or are sexually explicit.

Standalone and episodic titles

  • Key art
    The image used to represent your title in search results, and title detail pages. On many devices where Prime Video is available, we display cover art for standalone content (movies, featurettes, etc.) in a 3:4 aspect ratio; we display cover art for serialized content (TV shows, web series, etc.) in a 4:3 aspect ratio. We also require title artwork in 16:9 aspect ratio for both standalone and serialized images which is used by some devices like Fire TV. Submit .jpg or .png file format images at the following dimensions:
    • Standalone titles   1200x1600 (3:4)
    • Episodic titles   1600x1200 (4:3)
    • Both standalone and episodic titles   1920 x 1080 (16:9)
  • Background images
    These appear on device detail screens. These images convey the mood of your content. Submit .jpg or .png file format images at 1920x1080 resolution.

For additional details and examples of key art, see the Graphic Assets Guide.

Add-on subscriptions

You must submit four media images. Two Adobe Photoshop templates are provided to assist you in creating subscription images. We highly recommend that you use these templates to ensure that automatic text placement and art won't create undesired results.

  • Branding images
    Two branding images (3000x600 and 1920x1280) are required and must be layered with at least 72 DPI resolution. Choose art that best represents your genre/brand overall, as this art will be used on all merchandising placements. The files you provide should match in subject—don’t provide one version for the 3000x600 and a different version for 1920x1080.
  • Logo files
    Two logo files are required—one each in full color and single color. Logo files must be vector graphics (.ai, .eps, .svg). The .jpg file format isn’t acceptable. Outline all fonts. Backgrounds should be completely transparent.

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