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Performance metrics

You can track minutes and unique streams for one or all of your titles. Unique streams is the total count of unique streaming sessions. It’s the same as the total count of customer Play button clicks. For example, if a customer starts watching a title in a web browser, switches to a mobile device, and then continues on Fire TV it’s counted as three unique streams.

• In Dashboard, under Performance Metrics, select Minutes streamed (and monetization type) or Unique streams (and monetization type), a time period, and one or all of your titles.

Engagement metrics

Beginning in May 2019, for Included with Prime titles in your catalog, you will be able to track monthly performance of their engagement with Prime customers through the Customer Engagement Ranking (CER) for each published title.

1. In Dashboard, under Earnings, select the time period.
2. Click Export to .csv.
3. In the Excel workbook, look for the column Customer Engagement Ranking (CER).

Your engagement metrics will appear only for titles published in marketplaces where engagement data is currently supported. Beginning in May 2019, CER will be available for Included with Prime titles published in the United States, United Kingdom, Germany, and Japan.

CER is a percentile ranking of your title’s engagement with Prime customers in relation to the performance of other Included with Prime titles published via Prime Video Direct in the same territory. In the US marketplaces, CER is also used to determine any adjustments to the base streaming royalty rate of a title. More information is available on the CER page.

Subscription metrics

Review your channel metrics, including free trial starts, paid conversions, cancellations, and total channel subscriber count.

• In Dashboard, under Channel Metrics, select the time period.
  

Monthly

• Trial Starts   Count of customers starting a trial subscription
• Cancellations   Count of customers that cancelled a channel subscription
• Paid Conversions   Count of customers that switched from a trial to paid channel subscription

Totals

• Active trial   Count of customers in a trial channel subscription
• Active paid   Count of customers paying for the channel subscription