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Licensing consideration and title review

All content submitted through Prime Video Direct is made available/licensed at the sole discretion of Prime Video. Prime video is constantly refreshing our content offering and selection for customers. Content isn't licensed indefinitely and may be removed at any time at the sole discretion of Prime Video. For each offer type you submit, Prime Video reserves the right to decide which ones to approve for licensing.

Licensing consideration

As of November 1, 2021, Prime Video Direct doesn't accept unsolicited licensing submissions for content with the "Included with Prime" (SVOD) offer type. Prime Video Direct will continue to help rights holders offer fictional titles for rent/buy (TVOD) through Prime Video. For more information, see the Frequently asked questions (FAQs) section below.

We generally license professionally produced, feature-length movies and TV shows that have been theatrically released, broadcast on a major TV network, or selected by a major film festival. Even if a title has one or more of these attributes, Prime Video may still choose not to license it. Conversely, Prime Video may choose to license a limited number of titles that haven't been in theaters, broadcast, or selected by a major festival.

Please note submission of your content doesn't guarantee that your title will be selected for licensing or published by a given date.

Unsupported content types

Prime Video doesn't accept user-generated content, or other types of video that aren't normally considered feature-length movies or TV shows. Additional content categories that are no longer accepted via Prime Video Direct may include (but aren't limited to): Product reviews, product unboxing, compilation videos, news segments, vlogs, health videos, toy play, selfie/YouTube video (Tik Tok/reaction videos), home videos, slideshows, lectures, videogame play, tutorials, listicles (i.e. top 10 videos), and ambient content.

Post-licensing consideration

After a title is selected for licensing, we continuously review performance metrics and viewing behavior (like completion rate, unique customer streams, and total hours) to determine which content is resonating with our customers. Content that fails to meet our engagement standards may be subject to removal or other restrictions based on territory and offer type.

We understand you invest a lot in your content and will provide you with visibility in your Dashboard if your title isn't selected for licensing or removed from the catalog. Unless otherwise indicated, removed titles (or titles not selected for licensing) may not be resubmitted or appealed. All content is selected at the sole discretion of Prime Video, and we can't provide additional details on why any specific title was or wasn't selected for licensing.

Frequently asked questions (FAQs)

Why can’t I submit content for the "Included with Prime"/SVOD offer type?
Can I request that Amazon consider or solicit my content for "Included with Prime"/SVOD?
What type of content can I publish to TVOD?

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