All titles must include the following information:
- Title Name
This is how customers will be able to identify and search for your title. The title name must be displayed on your graphic assets exactly as it's entered in this field.
This indicates the type of programming and usually corresponds to its duration (like movie, short film, educational, or clips). If your content doesn't fall into one our defined categories, the content is ineligible for submission via Prime Video Direct. For more information, see Publishing FAQS - How do I select the appropriate Category for my title?
- Title Metadata Language
This is the language of the Title Name, synopsis, and title details. Available locations are based on the metadata language you select when adding a title. You can only select one metadata language per title and it can't be changed after selected. For more information, see Location Requirements.
This is a short description of your title, what it's about, and how to describe it. The Synopsis is presented to customers when they view the title detail page so it’s best to make it both informative and interesting.
Genres help viewers know the stylistic format they can expect (like science fiction, comedy, or drama). We also use them in search, personalization, and categorization of content. Note: Prime video may add or remove genres to improve discoverability. For a complete list, see Genre Definitions.
- Country of Origin
The most significant factor to consider when determining the country of origin of a work is the place of establishment of the production company (or companies).
Regulators or organizations in each marketplace create ratings criteria for movies and TV shows, however if your title is not officially rated, you must select Suggested Rating - Title not officially rated.
- Cast and Crew Information
A minimum of one crew member must be added, but we recommend that you also enter at least key actors for improved search discoverability on Prime Video. If you're publishing a movie or TV show, then you must provide a Director.
- Mezzanine File
Prime Video Direct supports video resolutions up to 1920x1080p. (4K UHD content isn't supported at this time.) Our software automatically adjusts the delivery streams to a resolution appropriate to the customer's device and connection speed. For more information, see Mezzanine Requirements.
- Captions File
Amazon is a customer-obsessed company and captions help ensure a consistent viewing experience for all customers, including those who might be hearing-impaired, are non-native English speakers. For more information, see Captions Requirements.
- Key Art
Key art represents your title on Prime Video. Key art is required in two aspect ratios for episodic and standalone titles and must display your exact title name. For more information, see Art requirements.
- Availability Options
You can select which territories and how you want to make your title available to Amazon Customers (remember, eligible locations depend on the metadata language you selected when adding your title). For more information, see Royalty information.
Note: You must save your changes first. The Publish button is available after you've saved, and when all required files and options are selected. After publishing a title, locate its alphanumeric Title ID at the end of the URL in the Video Direct website.
Prime Video Direct allows video providers to publish to select marketplaces, including Amazon.com (U.S.), Amazon.co.uk (UK), Amazon.de (Germany & Austria), and Amazon.co.jp (Japan). See which marketplaces are enabled for publishing on the Availability tab.
Classic marketplaces (US/UK/DE/JP)
Locations listed on the Availability tab are based on the metadata language selected when adding a title. For example, when adding a title, if you select:
- English metadata language, you will only see U.S. and UK as eligible locations on the Availability tab.
- German metadata language you will only see Germany as an eligible location on the Availability tab.
- Japanese metadata language you will only see Japan as an eligible location on the Availability tab.
Europe and UK
If you publish content in Europe or the UK, you're required to complete a UK Tax Questionnaire and submit billing preferences. The new Tax Questionnaire is available in the Prime Video portal in Your Account settings and determines whether you receive a monthly VAT invoice.
Germany and Japan
You can only select one metadata language per title and it can't be changed after selected. To add a new location, you must add a new titles with the metadata language that corresponds to the location you want to publish to (i.e. English metadata language for U.S. and UK, German metadata language for Germany, or Japanese metadata language for Japan).
For example, if you only see U.S. or UK on your availability tab, but you want to publish in Germany or Japan, you will need to create new title entry and select German or Japanese metadata language, respectively. You must also provide localized audio or captions file for Germany, or localized audio and burnt-in subtitles for Japan (Note: Japan doesn't support Japanese caption files).
India and Rest of world
Sign in to your Prime Video Direct account and complete the territory request form to request access to additional publishing locations.
We're unable to process your request unless all fields within the form are completed. Please don't submit more than one request. There is a very high standard for publishing in other territories and completion of the request form doesn't guarantee expanded publishing access. Prime Video Direct reserves the right to allow or revoke publishing titles to additional locations.
Note: Prime Video Direct doesn't accept publishing requests for India or Rest of world territories via email or our Contact us form.