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Press Releases

  • All press releases mentioning Amazon and Prime Video must be submitted to Prime Video PR at PVD-PR@amazon.com. Please allow 10 business days for review.
  • Prior to submitting your release for review, please follow the guidelines closely. Below are best practices to develop your press release, including a template.
  • You may not distribute your press release mentioning Prime Video and/or Amazon before you have received approval from Prime Video PR. Also, you may not issue your release until your title is live on Prime Video.

Developing the Press Release

Drafting and issuing the press release is your organization’s responsibility. Prime Video doesn't write press releases and these aren't joint announcements.

Before submitting your release for approval, review the checklist below to ensure that your release fits all the criteria to avoid delays during the review process.

The release should not:

  • Use the terms "partners" or "partnership" to describe the relationship.
  • Refer to Prime Video Direct as the destination to view your content. Remember, Prime Video Direct is the business-facing distribution service and isn't a viewing destination.
  • Include a quote from a Prime Video executive.
  • Refer to your title as an "Exclusive," "Special," or "Original."
  • Disclose proprietary information about Amazon.
  • Include viewership projections or information.
  • Refer to the Amazon stock ticker symbol (AMZN).
  • Use the "About Amazon" boilerplate. It's reserved for Amazon releases only.
  • Make claims about someone or something being "the best," "first," "only," etc.

Template

This template can be used as a guide when drafting your press release.

Please keep your release to 1.5 pages or less.

Headline example:

[Insert Title] Now Available on Amazon Prime Video as Part of the Prime Video Direct Content Submission Portal

Paragraph 1:
Include date of release and overview of the news.
Example: Month XX, 20XX – [Insert title] is now available on Prime Video as part of the Prime Video Direct content submission portal in X countries/regions.

Paragraph 2:
Summary of the title/synopsis and cast members information, if relevant.

Paragraph 3:
Quote from cast, producer, or director. Note: Prime Video will not provide a quote.

Paragraph 4
Link to landing page.
Example: For more information about [insert title], go to [insert website].

Paragraph 5
(optional): Boilerplate/” about” section. Note: Use of the Amazon or Prime Video boilerplate isn't permitted.

Paragraph 6
(optional): Contact information
  • First Name Last Name
  • Title
  • Company
  • Direct phone number
  • Email address
# # #

Approval process

  • Press releases must be submitted as Microsoft Word document to PVD-PR@amazon.com. Allow 10 business days for approval and review the checklist under Developing the Release before submitting. Also, use the Press Release template as a guide to avoid delays.
  • We will track our changes and send the Press Release back to you. Please make the noted changes and send us a final copy of the approved release for our files prior to distribution.
  • Due to the high volume of requests, if edits aren’t incorporated in the second review round, we will not approve the release for distribution.
  • Don't issue your release until your title is live on Prime Video.

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