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Pre-publish content review

Customers are our number one priority and our goal is to ensure all content published to Prime Video continues to meet the same high standards. We look for content that delights and engages our customers, improves our curated catalog, and elevates our service (this assessment varies over time and by country/region and offer type).

Prime Video conducts regular reviews using customer signals and viewing behavior (like completion rate, unique customer streams, and total hours) to determine which titles are resonating with customers. Content that underperforms or fails to meet our engagement standards may be subject to removal from the service.

We understand you invest a lot in your content and we always provide you with visibility in your Dashboard if your title is removed from the catalog. Unless otherwise indicated, removed titles may not be resubmitted or appealed. All content submitted through Prime Video Direct is made available/licensed at the sole discretion of Amazon.

Content categories that aren't accepted via Prime Video Direct may include (but are not limited to) slide shows, vlogs, podcasts, tutorials, filmed conferences, monologues, toy play, music videos, and voiceover gameplay.

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