Fire TV self-service advertising lets you create and manage ad campaigns on Fire TV to acquire and engage viewers. Create campaigns with preexisting creatives, self-optimize campaigns, and review performance in online reporting tools.
Note: This feature is currently available only for content providers in the United States.
Fire TV self-service advertising lets you promote titles in the Sponsored row of the Fire TV UI. Ads are served in an auction format, with eligible ads competing against each other using pre-specified bids. Each slot in the Sponsored row is auctioned individually. Bids are set as part of the campaign creation process, but bids can be changed any time from the All campaigns page inside the Amazon Advertising Console. Bid adjustments are reflected within minutes of changes.
Go to Amazon Advertising and click Get started to create your first campaign. If you don’t have an Amazon Advertising account, you’ll be asked to fill out a brief form prior to registration.
Go to the Create campaign page.
From the All campaigns page, you can view current and past campaigns. You can adjust active campaigns and view performance reports. Click into an active campaign to edit campaign-specific settings.
When editing an active campaign, you can adjust the campaign name and details, refine audience targeting, adjusts budgets, and change campaign end dates.
View and export custom performance reports directly from the Advertising console All campaigns page. Select the Columns drop down list to edit columns displayed on the report, and click Export to download reports.
Customized reports with the following metrics:
Status of campaign, whether it's running or not.
Type of campaign. For Fire TV self-service advertising, use Sponsored Display.
Day campaign stars.
Day campaign ends.
Specified campaign budget.
Amount of click charges for campaign.
Count of times ads were displayed.
Count of times ads were clicked.
Amount paid per click.
|Detail page views||
Count of times detail page viewed.
Count of times video streamed.
|Cost per video stream||
Amount paid per stream.
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