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Content Policy Guidelines

All content submitted through Prime Video Direct is made available at the sole discretion of Amazon. Additionally, submission of your content doesn't guarantee that your title will be published by a given date or selected for licensing.

All content submitted for publication consideration or published to Prime Video (including video assets, cover images, and metadata) must adhere to the following content policy guidelines, which may change over time. Failure to comply with these guidelines will result in removal of your content.

Customers are our number one priority and our goal is to ensure all content published to Prime Video continues to meet the same high standards even after it's published.

Prime Video conducts regular reviews using customer signals and viewing behavior (like completion rate, unique customer streams, and total hours) to determine which titles are resonating with customers. Content that fails to meet our engagement standards may be subject to removal. Other discretionary decisions regarding the content in our catalog may be made at any time.

We understand you invest a lot in your content and we will provide you with visibility in your Dashboard if your title is removed from the catalog. Unless otherwise indicated, removed titles (or titles not selected for licensing) may not be resubmitted or appealed.

Offensive content

All content submitted for publication consideration or published to Prime Video (including video assets, cover images, and metadata) must adhere to the following content policy guidelines, which may change over time. Failure to comply with these guidelines will result in removal of your content.

Learn more

Illegal and infringing content

We take violations of laws and proprietary rights very seriously. It is your responsibility to ensure that your content doesn't violate applicable laws or copyright, trademark, privacy, publicity, or other rights (including with respect to components of your content such as the background music or items displayed within your content). Just because content is freely available does not mean you are free to copy and sell it.

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Public domain content

We do not accept public domain content or content which is undifferentiated or barely differentiated from one or more other titles.

Poor customer experience

We don't accept content that contain external links, tracking tags, functionality which is unsupported by Prime Video. We look for content that delights and engages our customers, improves our curated catalog, and elevates our service (this assessment varies over time, by country/region, and offer type). Currently, we are only accepting submissions for fictional movies TV shows. Non-fiction, children’s, and short-form content are only being accepted on a case-by-case basis. We'll notify you if additional content categories become available for consideration. You may still submit non-fiction, children's and short-form content for future consideration. They will be reviewed when these content categories become available for consideration.

Additional content categories that are no longer accepted via Prime Video Direct may include, but are not limited to, slide shows, vlogs, podcasts, tutorials, filmed conferences, monologues, toy play, music videos, and voiceover gameplay.

Prime Video conducts regular reviews using customer signals and viewing behavior (like completion rate, unique customer streams, and total hours) to determine which titles are resonating with customers. Content that underperforms or fails to meet our engagement standards may be subject to removal from the service.

We understand you invest a lot in your content and we always provide you with visibility in your Dashboard if your title is removed from the catalog. Unless otherwise indicated, removed titles may not be resubmitted or appealed. All content submitted through Prime Video Direct is made available/licensed at the sole discretion of Amazon.

Learn more

Country or region-specific restrictions

Some countries or regions may have additional publication considerations based on local content requirements. We may restrict the availability of any title in any country or region in our sole discretion. All publication decisions will be available in your Dashboard.


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