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Create an episodic title

  • All content submitted through Prime Video Direct is made available/licensed at the sole discretion of Prime Video. For more information, see Licensing consideration and title review.
  • Available locations are based on the metadata language selected when creating a title. To add a new location, add the corresponding metadata language.
  • If Buy season is selected when submitting a title, episodes can't be added or deleted later.

An episodic title (series) consists of multiple episodes that comprise a season—for example, a TV show like "The Marvelous Mrs. Maisel." Review Content Policy Guidelines, Asset requirements, and Licensing consideration and title review prior to submitting content.

Important: If Buy season is selected when submitting a title, episodes can't be added or deleted later. Changing offer types doesn't bypass this restriction and a new season must be created.

Create an episodic series

  1. Sign in to the Prime Video Direct website, and then click Your Videos.
  2. Click the Episodic tab.
  3. Click Add Series.
  4. Select a Title metadata language.

    Note: Available locations are based on the metadata language selected when creating a title. To add a new location, add the corresponding metadata language. For supported languages by location, see Location requirements.

  5. In the Title box, enter a name. Title names can't be offensive, include inappropriate capitalization (all caps), or special characters.
  6. In the Category list, select a category that matches the content you’re submitting. For more information, see Categories.

    Add a season to an existing series

    Add episodes to an existing season

  7. In the title list, on the row for the series you want to use, under Action, click Add season.

Enter catalog information

  1. On the Catalog Listing tab, in the Season number box, enter a number.
  2. In the Season synopsis box, enter up to a 400-character description of the season.
    Note: Some language alphabets contain letters and symbols that count as more than one character. The counter below the text box provides an accurate character count.
  3. In the Genre box, enter at least one and up to three genres.

    What are genres?

  4. In the Country of origin box, enter at least one country where the production company responsible for this work was established.

    What is country of origin?

  5. Each title can have multiple official ratings. Ratings are specified at the series level, not season or episode.
    1. In the Rating system list, select a rating system. If your title isn't officially rated by a rating system, select Suggested Rating – Title is not officially rated.

      What is Rating system?

    2. In the Rating list, select the assigned rating. If you selected Suggested Rating – Title not official rated in the previous step, in the Rating: Please select list, select a suggested audience based on the video content.
  6. For Rating reasons, select up to four reasons per rating system. This provides detailed information about the type of content contained in a movie or TV show. If you're not sure what to select, leave this blank. Note: Prime Video reserves the right to update Rating reasons as necessary.
  7. Optionally, in the Original language list, select the release language.
  8. Optionally, in the Original release year, enter the release year.
  9. Under Graphic Assets, click Browse to add key art (16:9 and 4:3) and a background image. Please provide all graphic assets in the .jpg or .png file formats. You can add files from your computer or a linked Amazon S3 account.

    What are the requirements for key and background art?

  10. Click Save.

Enter Cast & Crew information

A minimum of one crew member must be added, but we recommend that you also enter at least key actors for improved search discoverability on Prime Video. If you're submitting a TV show, then you must provide a director.

  1. On the Cast & Crew tab, under Studio/Creator, enter the name as it will appear on Prime Video.
  2. Enter at least one crew member.
    1. Under Crew, in the Name box, type the crew member’s name.
    2. In the Role list, select the crew member’s role in the production.
    3. Click Add crew member.
    4. Repeat these steps for each crew member you want to add.
  3. Cast members are optional, but for videos with characters or voices, we highly recommend entering at least the main characters. The top two to four entries appear as "Starring" actors on Prime Video.
    1. Under Cast, in the Actor box, type the actor’s stage name.
    2. In the Character box, enter the character portrayed in the video.
    3. Click Add cast member.
    4. Repeat these steps for each crew member you want to add.
  4. Click Save.

Re-order or delete Cast & Crew information

After you've entered a cast or crew member, reorder the list by using the up and down arrow buttons, or delete an entry by click the X button. For cast members, the top two to four entries appear as "Starring" actors on Prime Video.

Add episodes

  1. On the Episodes tab, under Title, enter a name. Title names can't be offensive, include inappropriate capitalization (all caps), or special characters.
  2. Under Original release date, enter the date the content was first released.
  3. In the Synopsis box, enter up to 400 characters to provide an overview of the episode. Synopses can't be offensive, include inappropriate capitalization (all caps), or special characters.
    Note: Some language alphabets contain letters and symbols that count as more than one character. The counter below the text box provides an accurate character count.
  4. Under Mezzanine file, click Browse to select a file to add. This is your main video file. You can add files from your computer or a linked Amazon S3 account. For more information, see Mezzanine Requirements.

    What is a mezzanine file?

  5. Select the language of the audio in the video.
  6. Under Captions, click Browse to select your captions data file. You can add files from your computer or a linked Amazon S3 account. Captions are required for all titles submitted in the U.S. and Amazon Prime titles worldwide, except Japan where Japanese captions are currently unavailable (Japanese titles require burnt-in Japanese subtitles). For titles with no dialogue or extended scenes with no spoken content, add descriptive captions that describe the background or foreground audio elements or use [no audio] before silent scenes.
  7. To synchronize the captions file with the video timecode, select the Frame rate and time code method in the lists. For more information about captions, see Caption (timed text) Information.
  8. Select the language of the captions file.
  9. Click Add episode.
  10. Repeat these steps for each episode you want to add. You may add up to 200 episodes per season.

When adding files from your computer, don’t close your web browser window until the file transfer is complete.

Note: If your upload is interrupted (including browser crashes, exiting a tab, or loss of Internet connectivity), select the same file, click Add episode, and the upload will resume where it left off.

Specify season availability

Make your titles available to rent or buy through Prime Video in the U.S. and other locations—on all supported devices—Fire TV, phones, tablets, game consoles, smart TVs, and on the web.

Note: The ability to submit titles outside of the United States, United Kingdom, Germany, and Japan is by invitation only. Sign in to your Prime Video Direct account and complete the territory request form to request consideration for access to additional locations.

Important: When publishing a season and an availability that allows customers to buy an entire season as a single purchase is selected, additional episodes can't be added or deleted later. A new season must be created.

Release dates or times for individual episodes within a season can't be specified. You can specify availability at the season level only.

  1. In Your Videos, on the Episodic tab, click the title.
  2. Click the arrow button to the left of the season.
  3. Click the season.

  4. On the Availability tab, select in which territories and how you want make this title available to Amazon customers.

    Eligible locations are based on the metadata language selected when adding a title. Only one metadata language can be selected per title and it can't be changed after selected. To add a new location, add new titles with the metadata language that corresponds to the location you want to publish to (i.e. German metadata language for Germany or Japanese metadata language for Japan).

    Note: Submitting titles to locations outside of the United States, UK, Germany, or Japan is by invitation only. Sign in to your Prime Video Direct account and complete the territory request form to request consideration for access to additional locations.

    For each offer type you select (Rent or Buy), Prime Video reserves the right to decide which ones to approve for licensing.

    Buy Episodes
    Buy Season

    If you select Buy Episodes or Buy Season, you're asked to choose between Preset pricing and Custom pricing (advanced). Preset pricing includes Value, best for older and back catalog videos, and Base, best for balancing cost with wide audience appeal. Amazon reserves the right to change prices.

    For episodic titles, the season price is calculated on the number of episodes when a season is published.

    Note: For information about royalties, see Royalty Information.

  5. You can choose individual availability windows for each territory where you are making your title available. Click the three dots to specify availability windows.

    Note: Titles must be available for at least 30 days if you’re scheduling an end date.

    As soon as possible (ASAP)
    Advanced options
  6. Click Save.
  7. Click Submit for review.

Submit title

Please ensure your title is eligible for publication consideration prior to submission by reviewing our Content Policy Guidelines and Asset requirements. For more information, see Licensing consideration and title review.

When you are ready to submit your title for licensing consideration, click Submit for review.

Note: You must save your changes first. The Submit button isn’t available until all required files and options are selected (the tabs will change from blue to green). In addition, you must have Payments and Banking information on-file, including approved Tax Information.

All content submitted through Prime Video Direct is made available/licensed at the sole discretion of Amazon. Before a licensing decision can be made, we assess your submission through a series of automated and manual reviews which can take up to three weeks. Submission of your content doesn’t guarantee it will be selected for licensing or published by a given date.

Content isn’t licensed indefinitely and may be removed at any time at the sole discretion of Prime Video.


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